Legacy Home Brand Fieldcrest Joins JCPenney Exclusive Brand Portfolio

PLANO, Texas (March 4, 2021) – JCPenney is pleased to announce the addition of the celebrated home brand Fieldcrest ® to its exclusive merchandise portfolio, which introduces an expanded high-quality bedding, bath, utility, and window selection. Trusted by consumers for more than 125 years and rooted in the textile mills of North Carolina, Fieldcrest blends luxurious materials, attention to detail, and best-in-class craftsmanship that stand the test of time.

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